Leveled Up Learning
Leveled Up Learning brings unique educational experiences to Maine students through tabletop roleplaying games (TTRPGs), facilitating curricular and social-emotional learning.
Empowerment means choosing your own adventure.
Leveled Up Learning is dedicated to the development of individuals and ideas through the power of play.
Leveled Up Learning puts young people in charge of their own learning, while encouraging them to pursue their curiosities.
As founder Gabe says, “Play is the brain’s favorite way of learning.” Each aspect of this brand was designed to embrace play.
The brand solution
The logo mark is clean, bold and bright, with a look that fits into educational contexts comfortably, reflecting the client demographic of teachers, administrators and youth program coordinators. But above all, this logo is clever - like a puzzle!
It’s is a hexagon with the left side resembling a D-20 die commonly used in tabletop roleplaying games (TTRPGs). The right side resembles the side of a cube (viewed in perspective) with a maze or puzzle inscribed on it, which also spells out Leveled Up Learning’s initials.
Leveled Up Learning’s brand also includes a mascot or companion character and custom illustrations to build up their social media, web and printed materials.
I created a custom illustrative style for the brand as well as each individual illustration and element - all designed to be as usable as possible for anyone.
Meet Dee
Every gamer needs a sidekick, and that’s where Dee comes in!
Dee is a brand companion character who accompanies kids and adults through Leveled Up Learning’s introductory materials.
She provides hints, support, and models creativity, problem solving, and social-emotional learning.
As a design system, she is a dynamic collection of poses, facial expressions, accessories and backgrounds that anyone can use to build scenes with Dee.
